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Fire Mountain Gems and Beads
Fire Mountain Gems and Beads is a leading direct
marketing company, the beading and jewelry-making supply
industry since 1973.
L&Z Designs developed the strategy to utilize the identification
sticker on products shipping out of the warehouse to the
customer as an additional advertising/branding and easy
reordering tool. LNZ Designs created a static prefix by
which tracking reorders from the original offer code could
be incorporated for all center and web reorder.
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